Huggies launches new Pure & Natural diapers.

April 20th, 2009 by [email protected]

New from Huggies comes Pure and Natural diapers! The new super premium diaper features a breathable outer cover that includes organic cotton. Plus, it’s hypoallergenic, fragrance free and includes a touch of aloe and E.

Also new from the brand is Huggies® Enjoy the Ride Rewards, which offers moms a chance to earn reward points which can be spent on chances to win valuable prizes such as trips, gift cards and more!  Moms can sign up for the rewards program by going to www.enjoytheriderewards.com, and entering special codes that will be located on direct mail pieces, magazine ads, and online. Moms can also earn points by taking polls, watching videos and participating in other fun activities on the program’s Web site.

Additional images and a full press release available after the jump:

Images:

Press Release:

KIMBERLY-CLARK LAUNCHES HUGGIES PURE & NATURAL DIAPERS;
NEW SUPER PREMIUM DIAPER PROVIDES EXCEPTIONAL
GENTLE CARE FOR BABIES

K-C Also Introduces New Enjoy the Ride Rewards Program for Moms

DALLAS, April 13, 2009 – Kimberly-Clark Corporation (NYSE: KMB) today announced the launch of Huggies Pure & Natural diapers, a super premium diaper that includes natural, organic materials and ingredients to provide gentle protection for new babies, as well as initial steps toward environmental improvements, without sacrificing performance.
The new Huggies Pure & Natural diaper is hypoallergenic, fragrance free and features a breathable outer cover that includes organic cotton.  The liner includes natural Aloe & Vitamin E and materials from renewable sources, and the product’s outer packaging is sourced from 20 percent post-consumer recycled materials.  The new diaper will be offered in 6 sizes, from newborn through size 5.
K-C expects the Huggies Pure & Natural diapers will help the brand build inroads with those moms who are most interested in products that include natural materials to provide the best care for their babies.  According to a K-C consumer research study, the moms surveyed expressed a strong interest in purchasing Huggies brand diapers that included organic and natural materials.
“The new Huggies Pure & Natural diaper is designed for moms who desire to provide their babies the best and most gentle care without sacrificing comfort and protection, while using a product that includes organic and natural materials,” said Robert Thibault, president of Kimberly-Clark’s North American Infant, Baby & Child Care business. “This innovative Huggies brand diaper offers delicate protection for baby, along with the increased use of renewable materials, ushering into the category a new disposable diaper that delivers the utmost in performance and care along with steps toward environmental improvements.”
K-C’s retail partners have also shown a strong interest in the new Huggies premium diaper.  Most of the company’s customers have already submitted orders to begin
offering Huggies Pure & Natural diapers as part of their infant and baby care product offerings.
“Based on the preliminary response we’ve received thus far, we expect the unique attributes this diaper offers will be well-received by moms and our retail customers, and will help drive incremental dollar growth in the category,” said Thibault.
The launch of Huggies Pure & Natural diapers will be supported by an integrated marketing campaign to include print and online advertising, Web sites, FSIs and in-store promotions.  The new diaper will be featured as part of the Huggies brand’s recruitment program for moms, which includes childbirth education, sampling, in-hospital TV programming and direct mail.
Huggies Pure & Natural diapers will be widely available in North American retail outlets later in April.  For more information on the new Huggies brand diapers, visit www.huggiespureandnatural.com.

Tags: Babies, Diapers, Families, huggies, Kids, mom, Pure and Natural

Categories: Blog, Family & Parenting, Lifestyle