America Voted: Roll Over is the Winner!

March 17th, 2010 by [email protected]

Cottonelle asked America in a nationwide poll whether they Rolled Over or Rolled Under and America has spoken. The winner of the Great Debate is…OVER!

This new softer, stronger formulation is the perfect balance for rolling over – America’s preferred way to roll. Cottonelle’s new toilet paper has an exceptional softness for a more comfortable clean and is stronger with superior durability for optimum performance

Check out why Cottonelle® Toilet Paper is even better than before and share your thoughts about the Roll Poll results.

Additional information,  images and video after the jump…

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Press Release:

AMERICA SIDES WITH TORI SPELLING, ROLLS OVER
Cottonelle Brand Introduces Improved Product Designed to Roll with Nation’s Preference

Dallas, March 8, 2010 – After months of deliberation, the votes have been tallied and the results of Cottonelle brand’s Roll Poll are in. When asked how they prefer to roll their toilet paper – over or under – 72 percent of Americans said they roll over. Among these: Tori Spelling.

The brand enlisted Tori, a firm believer in rolling over, and her husband Dean McDermott, a notorious “under,” to get the country invested in the great toilet paper debate.  Because they’ve battled over toilet paper preferences in their own home for years to no avail, they vowed to put the decision to America and roll with the majority.

“I am thrilled that America has spoken and advised us to roll over,” says Tori.  “I’m glad to know that others are as passionate about this as I am. Rest assured that my loving husband will have the honor of flipping all the under-facing rolls in the house this weekend!”

A perplexed Dean admits, “I’ve always rolled under. I can’t believe only 28 percent of us see eye to eye on this. But if nothing else, this experience has helped me realize that no matter which way I’m inclined to roll, Tori’s way is (almost) always the right way!”

To celebrate the end of the great debate and the fact that the country has rallied around a typically taboo subject, Cottonelle toilet paper is introducing an improved product fondly named Cottonelle brand Roll Over. No matter how you roll it, it was designed to roll with America’s preference for softness and strength.

What Does Rolling Over Say About Americans?

The vote to roll over says more about Americans than just their toilet paper placement style. To gain insight into how America rolls and why, the brand commissioned a survey of 1,000 Americans ages 18-65+ and found that:

•    Those who prefer hanging their toilet paper over are more likely to have engaged in flipping the direction of the roll at a friend’s home, with 27 percent of “overs” admitting to doing so.
•    In addition to being more apt to switch the way the roll hangs at friends’ homes, those who prefer to roll over seem to be more particular about the whole subject. For instance:

o    “Overs” are most likely to notice the direction the toilet paper is hanging (74 percent).
o    “Overs” are more likely to be annoyed when the roll is the wrong way (24 percent).

Cottonelle brand consulted Dr. Gilda Carle, psychotherapist and internationally renowned relationship expert, for her observations on basic character traits associated with how people roll. According to Dr. Gilda, “People who roll over like taking charge, crave organization and are likely to overachieve.  It seems to me that Americans are passionate about rolling over due to the sense of control that it gives them.”

Whichever way you roll, just about everyone agrees that the best toilet paper is soft, strong and there when you need it. To learn more about Cottonelle brand products and the great debate campaign, visit www.CottonelleRollPoll.com.

Tags: Cottonelle, family, Hollywood, Roll Poll, vote

Categories: Blog, Family & Parenting