Cultivating consumer relationships through conversation and content.

Audi

September 22nd, 2010 by


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As Audi of America’s social media agency of record, the Audi team at M80 is responsible for authoring and managing the content for all of brand’s social media channels. Additionally, the team brainstorms and executes engaging campaigns that excite and expand Audi’s enthusiastic fan base. As a result, Audi has consistently been at the forefront of the Social Media landscape.

 

Audi listens: After more than 10,000 fans signed an innovative Facebook petition to bring the Audi TT RS to U.S., Audi promised to bring the car for the 2012 model year. The high-performance coupe is currently on sale at dealerships nationwide.

 

Audi leads: During a T.V. spot surrounding Super Bowl 2011, Audi was the first brand to incorporate a Twitter hashtag on a U.S. commercial. #ProgressIs Twitter contest generated over 25,000 mentions and organically earned a spot as one of Twitter’s Trending Topics.

 

Audi engages: Visibli named the Audi USA Facebook Fan Page the Most Engaged Fan Page and Klout named @Audi the Most Influential Automaker on Twitter.

 

Project Details: http://m80.com/2011/09/audi-campaign/


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