Revlon's new CustomEyes line.

January 31st, 2011 by [email protected]

Want eye makeup that will change you from daywear to nightwear? Revlon has just the new line for you. CustomEyes mascara, shadows and liners let you go from simple and classic to bold and playful, simply depending on your mood.

Additional information, press release and images after the jump…

CutsomEyes Shadow & Liner:

• Provides a complete, coordinated eye look in one product

• Each palette includes a ‘how to’ guide on the back of packaging to show how to best use the CustomEyes Shadow & Liner in your favorite shade

• Encourages you to express your individual style, offering looks for any mood, personality or occasion
• Six expertly coordinated palettes each containing four eye shadows and one built-in powder eyeliner offering great versatility and convenience to achieve any eye look

CustomEyes Mascara:

• Innovative package with adjustable bristles to provide two different lash looks in one mascara

• Two different lash looks – Setting 1 for length and drama and Setting 2 for length and definition

• A simple click of dial on the cap allows you to choose your look with ease

• Won’t flake, smear or clump

Press Release:

Trends and moods change daily, even hourly sometimes, and so should make up.  To address those ever-changing needs, Revlon introduces CustomEyes™ Shadow and Liner, expertly coordinated eye palettes that allow women the ability to express their unique style and personality through their eye makeup.

Revlon Global Artistic Director Gucci Westman has designed six unique palettes of eye shadows and matching liners in a array of rich shades and finishes that can be combined to create a variety of endless combinations – simple and classic or something more bold and playful – to match every woman’s personality.

With shades ranging from neutral to vibrant with shimmering, satin and matte finishes, each Revlon CustomEyes™ palette contains four eye shadows and one eye liner that can create a complete and coordinated eye look. The silky, lightweight formula containing jojoba and shea butter glides effortlessly on lids and blends easily to offer the greatest versatility to achieve any desired look.

FEATURES/BENEFITS/KEY INGREDIENTS:
•    Six expertly coordinated palettes each containing four eye shadows and one built-in powder eyeliner offering great versatility and convenience to achieve any eye look
•    The silky soft, lightweight formula contains jojoba and shea butter which glides on lids and is easy to blend
•    Includes dual-ended applicator

APPLICATION TIPS:
Use dual-ended applicator to mix your favorite shades and apply shadow and liner to eyes, as directed.

SHADES (6 palettes):
Metallic Chic, Naturally Glamorous, Party Pops, Rich Temptations, Smoky Sexy and Sweet Innocence

SUGGESTED RETAIL PRICE: $8.99 each

AVAILABILITY: January 2011 at Revlon.com, drugstores and mass retailers nationwide

Images:

Tags: CustomEyes, Eye Liner, Eye Shadow, Makeup, Mascara, Revlon

Categories: Blog, Fashion