Cultivating consumer relationships through conversation and content.

Bosch Auto Parts Sweepstakes

Bosch shotgunDRIFT sweepstakes

Increase awareness for Bosch Auto Parts’ new product  line featuring Iridium Sparkplugs while differentiating from  competitors.

 

STRATEGY

Leverage relationships with Indy and Nascar to initiate conversations within the auto enthusiasts and DIY community in order to distribute product samples and provide brand experiences.

 

RESULTS

Successful outreach program  promoting  brand giveaways and contests earned placements in the LA Times Blog and top auto forums. Establishing a campaign partnership with a popular network of auto forums, M80 facilitated the distribution of over 60 sets of sparkplugs  each with a product review. The Facebook fan base grew from 0 to 60K in less than  five months.

 

INSIGHTS

Bloggers and forum moderators appreciated being the first to know or an opportunity to offer exclusive content. It was vital that Bosch set aside  channel specific content and prizing. On Facebook, strong interactions and high participation rates were driven by authentic messaging and conversational comment response.

 


Categories: Projects