With more than 7,300 CVS/pharmacy and specialty pharmacy locations coast to coast, CVS/pharmacy is America’s leading retail pharmacy. Customers turn to CVS/pharmacy for more than just great service – they expect great value throughout their shopping experience with features like the ExtraCare Rewards Program, the ExtraCare Beauty Club or in one of over 600 MinuteClinics, the U.S. leader in retail-based health clinics. Regardless of how customers interact with the brand, their experience should be exceptional.
As the Social Media Agency of Record for CVS/pharmacy, MinuteClinic and ExtraCare Beauty Club, M80 believes that this exceptional service and value extend beyond the in-store experience. We craft insightful, data-driven social strategies for all three brands, across multiple platforms like Twitter, YouTube, Facebook and Foursquare. Our strategies are about more than just garnering ‘likes’, we create ways for customers to engage with the brand, each other and continue the value exchange beyond a tweet or post. The agency employs social listening and robust analytics tools to monitor all social activity and buzz to ensure that we develop content that sparks conversation, engages consumers and drives real results.