“Social media” for brands looks too much like magazine publishing. It’s all very one-way. The best use of social channels is the multi-directional sharing of and response to ideas. The best use of social channels is very, very hard to scale.
M80’s dialog design structures brand behavior in social for multi-directional sharing at scale.
HOW DO WE DO THIS?
- Understand the market dynamics in ways others don’t. How do people want to talk to your brand and your competitors? How can you make this as big and positive as possible?
- Create and publish content that works. What do people want to read and share?
- Build audiences that want to engage. Who’s the right person?