Your Strategic Search Partner



Catalyst is a leading search marketing agency.

With over 15 years of experience, Catalyst is staffed with the best search professionals in the field. In 1998, Beth LeTendre and Heather Frahm, best friends and former college roommates, launched Catalyst. From humble beginnings in a tiny, shared office, they vowed to build a best in class search agency. In 2006, Catalyst was purchased by WPP, the world’s largest communications services group. By 2008, Catalyst became the sole search agency for GroupM.




Catalyst is the search marketing agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. We work with clients across a wide range of verticals. With a 90%+ retention rate, many of our clients have been with us for years and commend our strategic approach to their digital marketing.




Why Catalyst

Innovation. Plain and simple, our innovative thinking drives more value, results and ROI for your business. From our approach, staff, technology and more, innovation is in our DNA. The search industry is changing rapidly, and the landscape is getting more competitive each day. As a result, executing an innovative search strategy is now essential to maximizing your digital marketing success.




Management Team

Catalyst is run by seasoned search marketing professionals with a variety of experience in different industries. From pharmaceuticals to CPG to eCommerce, our management team has the experience to provide the strategic insights, ideas and influence, that our diverse client base needs to be successful.





Catalyst leverages partnerships to enhance our service offerings. Working with our GroupM and WPP sister agencies enables us to scale our services on a global basis and to use our shared knowledge of the digital space to your advantage. Our partnership with the search engines allows us to offer our clients the newest offerings on a continual basis and adjust our strategies to the rapidly changing industry.





We love technology here at Catalyst, and we leverage it whenever possible to drive marketing results. In practice, we are technology agnostic, choosing the platforms and tools that best match your specific campaign goals and objectives. We also develop proprietary technology when we identify an unmet need that will deliver substantial benefits for your campaigns. This combination of proprietary and third-party technology provides a powerful boost to your marketing.




Catalyst News!

Learn about the latest news, events and happenings at Catalyst these days. As an innovation leader, there’s always something new we’re happy to share with you. In addition, our articles with fresh, new insights are often published by leading marketing websites, and you can find links to the latest here.




Are you an innovative, passionate individual? Do you like to have fun at work? If your answer is yes, then now is a great time to join Catalyst. Get all the benefits of working with Fortune 1,000 clients in a small-agency environment. Not only do we take pride in what we do, we have fun. Your creativity, energy and innovative spirit are what we need. Join Catalyst, and start loving work again!





Headquartered in Boston, we have offices in New York, Chicago, Seattle, and Toronto. For general inquires please contact our Boston office.



Search Insights To Ignite Your Mind